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Advertising for smaller lawns only

Discussion in 'Starting a Lawn Care Business' started by eggy, Feb 6, 2014.

  1. eggy

    eggy LawnSite Bronze Member
    Messages: 1,066

    Any advice how to target smaller lawns that a 21 inch could b used on? Looking to run a newspaper ad.
    Posted via Mobile Device
  2. larryinalabama

    larryinalabama LawnSite Fanatic
    Messages: 19,238

    Fliers would be the cheapest and you could put a lot of them quick in garden home subdivisions.

    Id like to do more small yards but there aren't many in my aera.
  3. Utah Lawn Care

    Utah Lawn Care LawnSite Bronze Member
    Messages: 1,544

    I am no expert, but I advertise to everyone. I just charge the bigger lawns more to make it worth my time. If I have to charge 60 for 1/2 acre I do. That obviously means you don't win many of the bigger bids though. If you win the bid, you won't feel like you're wasting your time.
  4. TPendagast

    TPendagast LawnSite Fanatic
    Messages: 10,020

    This is true, just price them accordingly.

    You will end up with smaller lawns and the guys with 60" riders will end up with bigger lawns.
  5. eggy

    eggy LawnSite Bronze Member
    Messages: 1,066

    I see that , I am just looking for a few lawns to cut after work.
  6. rockymtnnut

    rockymtnnut LawnSite Senior Member
    Messages: 282

    Flyers passed out by you targeting small yards, or you could try contacting lawn services and asking for referrals . I for one will not cut a lawn that requires a push mower. I always turn them down. Make it worth their time to refer you.
    Posted via Mobile Device
  7. LawnMowerMan2003

    LawnMowerMan2003 LawnSite Senior Member
    Messages: 768

    Depending on your area, a newspaper ad might not be a very efficient way to advertise. I live in a city with almost 1.4 million people, and about 450 square miles, so I don't want to advertise all over the city, because my driving time and gas cost would be horrible. If you pass out flyers you can pick the areas you want to mow, and some neighborhoods seem to have smaller average lawns than others.
  8. M&L

    M&L LawnSite Member
    Messages: 245

    I only do small lawns for a few reasons. I'm always close to my equiptment, I can use less expensive mowers, take on moore clients and network faster and its less of an impact when clients come and go.
    My business really picked up when....... I started targeting small HOA properties. They are forced to be kept up, usually have money but best of all, when you get referals from people that have used your company through their neighborhood publications and bulletins, the job is almost certain. You can't buy advertising that effective.
    Posted via Mobile Device
  9. recycledsole

    recycledsole LawnSite Gold Member
    from MD
    Messages: 3,253

    target those lawns that you want to cut. pass out flyers to them. every realty website lists the sq ft of the lot. this might not be the fastest way though. most neighborhoods, the houses have roughly the same lot size.
    good luck
  10. LawnMowerMan2003

    LawnMowerMan2003 LawnSite Senior Member
    Messages: 768

    I'm actually going to try this strategy, because I've never had a mower larger than 20 inches. I've mowed lawns that were over an acre with them, and it's not something I really like to do, as I've literally spent all day mowing some of those lawns, and the money I got at the end wasn't really worth it. It's difficult to schedule those really large lawns in also, if you work by yourself. I would take a few now, because I have no customers, but I'm certainly not going out of my way to look for them! My theory is that I will compete better with small lawns, because they're not worth somebody showing up with a whole trailer full of equipment and 4 guys, when I could just go in there and knock it out quickly myself with a 20 inch mower.

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