What are some new ideers on advertising. I am planning on spending 20k or so on advertising throughout the year. I am beginning to think marketing is the key to expansion. I keep hearing how "word of mouth" is the best way, but I think it takes more than that to get to up to 300k a year. Anyways some advertising I am planning on is flyers, door hangers, billboards, trucks heavily "logo-ed", yellow pages, yard signs. I am thinking about color flyers for a few prominent neighborhoods. Any other ideas? Radio? Sending info or care packages to commercial clients. Is a web site worth the trouble? I think the idea is to have your name/logo embrazened in their head, so when they need someone you have already established credibility.