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Advertising in the Newspaper? What will your ad read?

Discussion in 'Business Operations' started by HighGrass, Mar 15, 2006.

  1. HighGrass

    HighGrass LawnSite Bronze Member
    from Z5 MA
    Messages: 1,237

    Just wanted to see what people are using for wording.
    I think this is what I'm using this year:
    A better mowed lawn is what you deserve! Sole operator-owner assures attention to detail and reasonably priced,personable service. Free estimates. XXXXXX/XXX area. XXX-XXXX Local Call.

    What will yours say?:drinkup:
  2. Jpocket

    Jpocket LawnSite Silver Member
    Messages: 2,281

    It sounds good, but I would leave out the solo operator part. I would say maybe owner/oprated or all work is owner supurvised. B/C you might attract a bunch of little old ladies that want to spend the day pointing over Johnnies sholder.
  3. HighGrass

    HighGrass LawnSite Bronze Member
    from Z5 MA
    Messages: 1,237

    Good Point!:clapping:
  4. amtrucker22

    amtrucker22 LawnSite Member
    from Florida
    Messages: 69

    I agree with him... Also it points out that there is a single point of failure. You get hurt who is going to mow my lawn?

  5. walker-talker

    walker-talker LawnSite Platinum Member
    from Midwest
    Messages: 4,771

    I have one going out Friday..it reads.

    Westside mow 555-8734

    I wanted "mowing" but that was too long, so I had to take the "ing" off. I live in a town of 350,000 and don't want to drive clear across town for mowing...thus the "Westside" Normally I don't advertise mowing in the classifieds for that reason, but I thought I would give it a shot since I had some space.
    It cost $130 for 30 days
  6. MysticLandscape

    MysticLandscape LawnSite Bronze Member
    Messages: 1,020

    I put my ad in the paper, it cost $144 for a month.
  7. Jpocket

    Jpocket LawnSite Silver Member
    Messages: 2,281

    Newspaper adds in my opion are WAY too expensive, and commercial prop. managers are not looking for Lawn guys in there. I prefer the YP's and direct mail.
  8. lawnboyblake

    lawnboyblake LawnSite Member
    Messages: 89

    I also just put my add in the paper. Runs for a month, cost me like $120. Not too bad, get a few jobs outa it and well worth it. Mine reads:

    Legacy Lawn
    Spring Cleanups, Mowing,
    Mulching, Seeding, Insured,
    Quality Work. Call

    Hope the calls start rollin' in.

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