Advertising - Late in the season

Discussion in 'Starting a Lawn Care Business' started by Mad_Russian776, Apr 24, 2006.

  1. Mad_Russian776

    Mad_Russian776 LawnSite Member
    Messages: 41

    Here is my situation. I'm in the first steps of starting my lawn care business. I'm trying to get new customers, but my phone is not ringing. I have put fliers in newspaper boxes, tacked up on community boards in local businesses (groceries, cafes, restaurants) and have been trying to talk to everyone I encounter about my new venture. Non of this seems to be working yet.

    My concern is that I have waited too late in the season to begin advertising, since most potential customers have more than likely choosen who will be servicing them this spring/summer. Other than continue to put out fliers, has anyone found any other way of getting new customers late in the season?

    Tomorrow i'm going door to door of houses that look like they may need service. Any other ideas would be greatly appreciated.

    By the way, i'm fairly new to this forum and I love it! You people here are great. Knowledgeable and friendly, unlike many forums, where condescending bastards are the majority. :drinkup:
  2. northernsvc's

    northernsvc's LawnSite Member
    Messages: 65

    i advertise in a local newspaper have usually had good luck with it, big thing is getting your name out there, business will come, truck signs are another good way of getting customers. Yellow pages are a waste of time unless you can afford the massive advertisements.
  3. jbone

    jbone LawnSite Member
    Messages: 125

    I am having the same exact problem. My question is do you try to take business from others by putting fliers to people who alredy have an lco? I am not saying become a lowballer but give people the idea of "shoping around"?
  4. JCee

    JCee LawnSite Member
    from NY
    Messages: 113

    Just keep putting the flyer's out there. The calls will come. Also try some different flyer idea's. Maybe the one you have is not appealing for some unknown reason.
    The best thing that I have done so far is newspaper inserts. My local paper lets you do 5000 for about 300 bucks. You can also pick the specific zones (zip codes) that you want to cover. This worked really well for me.
    The targeting houses that need work can be good and bad. I have done it before and got work from doing it, but at the same time you can get some crappy jobs and customers from it.
    If you plan on doing this however, my suggestion would be to look over the yard as best you can, and write down the services you will provide and an estimate right on the flyer. This way you do not have to come back and you know what you are offering.
    Good luck and keep it going. Even if you have a slow summer, just get ready to hammer flyer's for the fall. Alot of people on here will tell you it is too late to start, but I started in the fall and got 20 cleanups just going door to door. Good luck!!!
  5. qualitylawnmanagement

    qualitylawnmanagement LawnSite Bronze Member
    Messages: 1,000

    If you have any other customers do a good job on those and they will see your good work and come begging for you to do work for them. Also you can offer you current customers like 10% of of your monthly bill if you send any new customers to me.
  6. Trinity Lawn Care  LLC

    Trinity Lawn Care LLC LawnSite Senior Member
    from NJ
    Messages: 946

    I wouldn't set out to steal another companies customers if I were you. That is a very fast way to make enemies out there. It is one thing if you are flyering a whole subdivision and the flyer gets into the hands of one of your compteitors customers and you land an account that way. Totally different if you specifically target other lco properties. It will come back to you somewhere in the future. Also, last year we picked up the bulk of our new customer base in: May, June, and July. It may seem late, but you are always going to have people jump ship because they are not happy with who the are using. Also, you have many people that start off thinking that they want to do it themselves, and then change their minds. Don't lose heart yet.
  7. J&R Landscaping

    J&R Landscaping LawnSite Fanatic
    Messages: 5,095

    Later in the season (late june and early july) when it starts to get hot, the fly by night people won't be there to do the work. You will start getting calls then.
  8. rfed32

    rfed32 LawnSite Senior Member
    from Hatboro
    Messages: 680

    its never to late in the season...just get out there and never know whos mower might have broke, or who was to lazy to call early or who doesnt like the guy they have i say its never to late
  9. tcls83

    tcls83 LawnSite Member
    Messages: 239

    Don't feel discouraged if you only get say 10 calls out of every 500 flyers. But those 10 calls are worth it if you get the jobs. Hopefully your flyers aren't too fancy with nice paper and color print- which had cost you a lot of money to have made. I get work off of black ink on colored paper with a nice design.
  10. sheshovel

    sheshovel LawnSite Fanatic
    Messages: 5,112

    Yea it's not late in the season yet..give it a few weeks
    when people start to think about outside.You live in a big city..try flyering some smaller towns.

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