So I met today with a woman that does very nice newsletters (magazine quality) into affluent gated neighborhoods. Long story short she is wanting me to advertise with her. I like the newsletter. 50-60% is content, all written by homeowners in the neighborhood. Billy Bob has a retirement party, its in there, so forth an so on. She told me a competitor plunked down $1,000 bucks for a 1/4 page ad on the back cover. And it hits home Nov. 15th. To me, thats late, way late. Is my gut telling me right. I can get a 8.5x11 postcard designed, and mailed out via carrier route for .24 cents each. I can hit that neighborhood with that for less than $200. I could mail every week, late october to mid november for the cost of that one ad. Thoughts about it being way late?