We are a mid size lawn company looking to expand about a 100 to 125 customers or the equilvevent with commercial accounts. What is your average cost you pay to pick up a customer? It's something many people don't think about. We are getting to spend about $6,000 to $9,000 in advertising. I was thinking this will cost us about 60 to 90 per lead not counting I give one free mowing to most on their first months bill. But over say just three years they will bring us in no less than $3600.00 to $5,500 per customer. Do you feel this is high? I may get plenty of leads by spending less and we can cut off our advertising if we get to our goal but that is what I have budgeted so far;internet, direct mail, signs, etc. Good Luck this year should be interesting with the economy. I just lost an account by someone underbidding us by 40%. And it was a legit company who got it. Wow! I hope this is not what were in for!!