If anyone is interested in adding another dump truck to the fleet, here is a way to get a nice down payment on a new truck or buy a nice used dump. So i have really been upping my game with advertising this year and am planning a big year growth. Some of my advertising goals at the end of 2012 was to pick a niche service and advertise the $hit out of it. Since i want to get a "newer" dump truck (06 and newer) i would like to have work secured before the truck is purchased. So i chose Mulch installation and delivery. Since no one else around me advertises for mulch delivery or installation (besides 1800 mulch.com) i wanted to pick something that no one advertises soley on and i have the equipment to handle. (most companies do it, but dont advertise for it, which will set me apart) My plan is to hit 5,000 houses with twice with EDDM post cards and an additional 5000 door hangers two weeks after the postcards go out in mid march for a "last call" deal they cant refuse. Pricing: 10k post cards printed and mailed (.21 cent each) =$2,100 5k door hangers printed and handed out (.065 each)=$325 TOTAL UPFRONT COST: $2,425 IF i shoot for 1% response rate and 75% of that response landed, i will be at 113 new mulch clients. If i average 75% of those will want installation and 25% of those will want just delivery i can assume these average numbers: 85 mulch installations: Average of 5 yards each 5 yards of mulch at $75 installed = $375 +edging = $100 +delivery(1/2 off) = $42.50 +Weeding= $50 TOTAL PER JOB SALES: $567.50 -TOTAL LABOR/OVERHEAD ON JOB: 3 guys @2.5 hours each job includes fuel: $112.50 TOTAL MATERIALS ON JOB: 5 yards at 21 each purchased: $105 TOTAL MISC EXPENSES AND WASTE LABOR: $100 TOTAL PROFIT: $250 dollars x 85 new jobs $21,250 dollars (if i do end up landing these jobs i will just order 500 yards of mulch directly from the supplier and save 6 more dollars on material each yard) 28 mulch deliveries: Average of 5 yards each +85 dollars delivery charge 5 yards @38 per yard plus delivery: $275 dollars TOTAL LABOR AND FUEL EXPENSES: (45 minute round trip including time to load material): $35 dollars TOTAL MATERIAL EXPENSE: $105 TOTAL PROFIT: $135 dollars x 28 jobs= $3,780 TOTAL PROFIT OVERALL: $25,030 -taxes, insurance, other expenses leaves me with around 14k for a new truck. -depreciation write off I just wanted to share how I justify a purchase, If i complete 50% of the total 113 signed i would be completely happy, but to our full potential i am sure we could put down another 500 yards per season with an extra 2 guys this year, at leased this is my plan... Some advise to new guys, or guys that have been in the industry for awhile. Niche markets are the way to go. Doing one thing extremely well will benifit you with utility customers. Also, keep in mind that this was only for 5 yards each, some of my accounts take 20 yards, and some take 3 yards, and most of them want flowers and bush trimming while we are there as well as two other times per year.