long story short.. was in the business for nine years... age 16 - 25. Before I got out of it... against my will... I had 80'some residential accounts. 98% of em' came from word of mouth... Although I put out hundreds of flyers I would have to say I got one or two calls from every 500 flyers. Of course the one or two calls is what lead to word of mouth customers. THEN I didn't take the business serious... it was fun for a 17 year old kid to go out and make $800.00/week cash. But eventually I got burned out. Six years later, I'm starting to buy some new equipment.. (Snapper 52" z-turn) and Im preparing to start up again in a totally different state. I DON'T WANNA PASS OUT FLYERS!!! so the question is.... what's the most effective advertising for this business... besides word of mouth. In otherwords, how does one go about getting lotsa calls right away...??? Was thinkin' quarter page local news paper ads... naturally, business cards everywhere... maybe a mass mailer???