Advertising that works?

Discussion in 'Business Operations' started by allstar, Aug 13, 2003.

  1. allstar

    allstar LawnSite Senior Member
    Messages: 282

    I was thinking about having some small,nice-looking wooden signs made up that read,"Beautifully maintained by so and so" and placing one in my yard(best-looking lawn in my neighborhood) and maybe several others around town in other yards if the owners will allow it.Has anyone done this and had any success with it?How about flyers?I do plan to run a small yellow-page ad but it will be several months before the new phone books come out.I only have a few customers so I"d appreciate some tips on effective advertising.Thanks. Jim
  2. lightninglawncare

    lightninglawncare LawnSite Member
    Messages: 18

    hey the sign idea would work great
  3. The Lawn Boy Pro

    The Lawn Boy Pro LawnSite Bronze Member
    Messages: 1,217

    Thats one of the things the Water Garden & Pond company AQUASCAPE sells: Signs thats say "Come see what we just installed!" with a watermark picture of a waterfall in the background. I've hear it works GREAT as a coustomer attraction!
  4. Team Gopher

    Team Gopher LawnSite Platinum Member
    from -
    Messages: 4,040

    Hi Allstar,

    If you get the signs made, take a pic and post it here so we can see how they look!
  5. MacLawnCo

    MacLawnCo LawnSite Bronze Member
    Messages: 1,847


    It didnt generate any leads for me, but i assume it may boost name recognition. Give it a whirl...worst case would be you have signs sitting in your garage waiting to see daylight again like mine.

    DUSTYCEDAR LawnSite Fanatic
    from PA
    Messages: 5,132

    signs work but dont spend alot of money on them so if they get stolen or thrown out it is no big loss
    go online and look for companies that silkscreen the signs
    what cost 35-40 bucks each at the local sign shop i got online for 3 bucks u do have to order at least 100 but what a deal
  7. Dr. Mow

    Dr. Mow LawnSite Member
    Messages: 109

    the signs will get your name out there,I can not remember getting any calls from my signs, they are about the size of a sheet of paper, they are almost 5 years old now, we clean them every week with fantastic, have not lost very many due to theft or weather - have lost a few to the weed eaters.

    the only advertising I have ever done is
    1.) Letter your truck do not use magnets. we have gotten many new customers just because they seen our truck in town somewhere.
    2.) Only put fliers/ door hangers on properties you really want. I printed up 1000 fliers 2 years ago, each year I target less than 20 propertis about 10 call and i close about 5 = 25% sucess rate( and still have enough fliers for seceral more years.)
    3.)WORD OF MOUTH !! this can make or break your business. good word of mouth will get around town, Bad word of moth will get thru town 1000000 times faster. if you have a problem be a man and take care of it asap. do little stuff for you customers , like take their garbage can to the road or bring it back in, let them know their car tags are about to expaire, send them birthday cards and christmas cards keep your name in their heads as much as possibe.
    4.) tell you customers and potental customers that you are not any where near the cheapest but your price is fair to you and your customer ( I have yet to lose a customer to a low baller, we are usually 15.00 - 20.00 higer than other lcos in the area, mostly 1 acre yards)
  8. GarPA

    GarPA LawnSite Silver Member
    from PA
    Messages: 2,585

    Dr Mow gave you excellent advice. I too (in fact I'm doing it this morning on a couple of commercial properties on busy highways)use nice signs where the properties look really good. Like today(SUnday) I will put one of our signs on the largest account we have on a busy road. Thousands of cars pass this place per day and the turf , plants and flower displays get quite a number of complments according to the guy who manages this property. I leave the signs up from early am to early pm and then pick them up this evening.(they are closed on Sundays by the way)

    I dont expect that a single call will happen short term, because we are now past the prime time for flowers, mulch etc....but....what signs will do for you is get your name out there,,,,and then when someone needs something, they may remember your business name.(we only advertise in the commercial white pages in the phone book. I've had more than a few people tell me they wrote down our phone number months ago as they were impressed with how things looked on a certain property.

    If you are persistent at putting your name in front of people over and over again, you will get a response....but over time...not instantly. THese guys here on LS say it over and over and over...that word of mouth is your best advertisement. Once you start getting these referrals, they will build upon thesmselves and you may end up actually getting more calls then you can handle.....all of this assumes one thing...THAT YOU DO ABOGE AVERAGE WORK and the little extras that Dr Mow mentioned above. Too often we all talk too much about the lowballers and the cheap customers. Yes they are out there in large numbers....but I can tell you from only being in this biz full time for a couple years, that there are many people who want quality work and someone who will be reliable and professional....and they are willing to pay for it too. High quality work and good customer service is almost a lost art in our when you provide this, you give people a reason to refer you, and keep you as their service provider....good luck and be persistent.
  9. lawnman_scott

    lawnman_scott LawnSite Fanatic
    Messages: 7,547

    It depends on your area what will work for you. In a large area, signs and word of mouth doont do much. Yellow pages works great for me. I used to do alot of flyers, but havent had to do any in about 4 years.
  10. kerrazy

    kerrazy LawnSite Member
    Messages: 16

    Be careful where you put those signs. I have several cities/associations around here that will land you a court date. There are laws against posting signs in yards. Just something to think about.

Share This Page