Advertising thru mail

clipcut

LawnSite Member
Has anyone use the USPS called EDDM (every door direct mail). How much it is. What % of call backs you get. Im a owner operator, 30 clients. Would it be to much for someone like me. 95% of my clients are from the guy next door seeing me mow and come out and ask for a bid and just word of mouth. thanks.
 

Dr.NewEarth

LawnSite Bronze Member
Location
Vancouver Canada
Statistically, you can usually expect a 1 to two percent return on your investment with direct mail.

I've never used the service you mentioned. If I ever do direct mail, it is through the postal service.

They have the same thing up here, where you can target high income residential areas.
 

smallstripesnc

LawnSite Senior Member
Location
Charlotte, NC
I have never used direct mail but have heard its expensive and putting out fliers can give the same results.

I do know that more people seem to actually check their mail than their front door. It seems that if you leave fliers or door hangers that people don't get them until a few days later. I have actually seen someone that I put a flier on their front door simply pull up, open the garage, and go in through the garage and probably never saw my flier on their door.
 

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