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Advertising-Welcome Wagon

Discussion in 'Business Operations' started by scottish lscape1, Jan 23, 2007.

  1. scottish lscape1

    scottish lscape1 LawnSite Member
    Messages: 65

    What do you guys think? A direct mailer advertising firm we have used for the past 3 years (with very good success) has offered use an exclusive deal (we being the only lscape company in the packet). It's called a welcome wagon. It's a packet sent to new residents and commercial home/business owners that have just purchased their home or business (minimum 75 packets a month are sent out) with a 6 month commitment on our part. The price is in our budget. My question is. If you received this mailer would you look @ it, Maybe use it or just put it in the trash? And if you would use it, what type of discount ideas should I offer. Example: Pizza place is doing 1 free small pizza, Oil change company 1 free oil change.
     
  2. ED'S LAWNCARE

    ED'S LAWNCARE LawnSite Senior Member
    Messages: 361

    My first year I was fulltime I used our local welcome wagon. Same as you stated the only lco and we had to offer something, I gave a coupon for 10% off a year contract, and a pen with our advertisement.

    The good.
    Recieved 10 clients the first year along with mulch jobs (about 180yds worth)

    The bad.
    The second year only 2 clients and the mulch only came to 15 yds.
    I had to pay $2 for every packet they sent out. On my monthly bill was all the names and address of the people that recieved a packet. I sent each new resident a personal welcome letter.

    The welcome wagon also sent a packet to expecting mothers, people who moved into apt bldgs, senior citizen homes etc... My avg monthly bill was $130 for 65 packets by the time I subtract all the non homeowners I would have approx 10-15 homes to sent a welcome letter too.

    After the second year It wasn't worth the cost or headache to keep it going.
     
  3. scottish lscape1

    scottish lscape1 LawnSite Member
    Messages: 65

    Thanks Ed. I'll look into it to see if they are going to include apt bldgs, senior homes. My goal this season is to put a 3rd full time mowing truck on the road so I think mite help the cause. My coupon was going to be 1.$25 off any lscape service over $150 and maybe a gift (I like the pen idea).
     
  4. DUSTYCEDAR

    DUSTYCEDAR LawnSite Fanatic
    from PA
    Messages: 5,134

    i did it also and i thought it stunk i would get a call here and there but nothing to go wild over and the cost wasent cheep from what i can remember
    i have found in my area most houses r being bought by kids and they cant afford to have anyservices for the first few years?
    would i use the service at my house pry not
     

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