Advertising- Where and When

willyB

LawnSite Member
Location
Dayton, Ohio
Grreting to all on Lawnsite. I am a first time poster, long time reader. I have gained some great insight to the lawn care business through this sight, and now I am looking for some personal advice.

I'm a new start in the lawn business. I was looking for direction in regards to advertising. What works? What doesn't work? Where are the best places to advertise and when?

I look forward to receiving wonderful advice from all you experts.

:eek:
 

jajwrigh

LawnSite Bronze Member
Location
Martinsville, IN
Welcome to the site! First of all realise that you have two markets to try and capture, residential and commercial. They are slightly different animals and I recommend starting you focus on residential accounts. I am located in Indiana and we usually start mowing around here at the tail end of March. A few weeks before then I would distribute some fliers and door hangers to different neighborhoods in your area. Be aware of no soliciting signs though!! Hopefully you will snag a few phone calls and be on your way. If you do a good job people will refer you to their friends and family. Enjoy the snowball effect that helps all of us grow. The last thing I want to say is this: Take baby steps and focus on high quality from day 1 and you will be in good shape. I hope some of this helps you.
 

ALLFERRIS

LawnSite Member
Location
Illinois
Hey WillyB, Congrats on starting a new business. I'm in the same boat as you. The last two years I have been slowing picking up customers. I got most of my customers a couple ways. They may not be the fastest ways, but with the position I was in, it worked for me. First I talked to friends, parents of my friends and co-workers. I was able to pick up quite a few that way. Next, I had a neighbor who owned a Landscaping company that installed landscaping, but did not do maintenance. I gave him some business cards and asked him to give them to people he installed yards and landscaping for, Thats where I picked up the most. After that, word of mouth has gone a long way. The one thing I've learned is if you do good work at a fair price, people will notice. Good luck and let me know how your doing and give me any ideas that work for you. Thanks.
 

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