Advertising 'Will beet competitors written price'

Discussion in 'Business Operations' started by procut, Apr 9, 2006.

  1. procut

    procut LawnSite Bronze Member
    Messages: 1,852

    I've seen this technique used by some start-ups and newbies, but this week however I saw it used by a "big professional" company. This weekend a local company took out a full page color add in the local paper saying they would beet any competitors written price for clean-up, arretion, or mowing. Keep in mind, this company has nice newer lettered trucks, commercial equiptment, multiple crews and have been in business for multiple years. I just cannot believe they would open themselves up to something like this. IMO, you could get yourself into a lot of trouble doing this, and I can't imagine it working out too well. I'm skeptical that anyone will admit to doing this, but if so, how did offering to beet anyones price work out for you?
  2. All_Clear

    All_Clear LawnSite Senior Member
    Messages: 443

    I've also seen this being advertised, my guess is there is some sort of stipulation on it... ie: written est. must be by insured lco or etc...

    They could lose their shirts if they didnt have some fine print somewhere, i doubt the big co. is really going to put themselves out there like that.

    Seems more like a catch word/phrase... like the word Free... That attracts buyers/customers...

    It's also a way that a legit co. can say to a potential customer.... Sorry we wont match this or beat this price because this "so called co. isnt registered, insured, etc. etc....

  3. procut

    procut LawnSite Bronze Member
    Messages: 1,852

    The add had no fine print. I'm a licenced and insurred company, so it made me wnat to write up an incredibly low estimate, give it to someone I know really well, then have them call the other company just to see what they do. lol
  4. NEPSJay

    NEPSJay LawnSite Senior Member
    Messages: 492

    its because they are working in VOLUME. do you think they got all those fancy trucks and crews by being a cut-throat?
  5. Jdmtnbikr

    Jdmtnbikr LawnSite Member
    Messages: 63

    Anyone who uses "will BEET competitors written price" will never get any accounts, don't worry.

    B E A T

    This board is so entertaining with you folks, thank you :)
  6. procut

    procut LawnSite Bronze Member
    Messages: 1,852

    Grammar Nazi
  7. AintNoFun

    AintNoFun LawnSite Bronze Member
    Messages: 1,807

    hmmm.. i think "will beat anyones prices" is kinda cut throat, is it not?

  8. Jdmtnbikr

    Jdmtnbikr LawnSite Member
    Messages: 63

    Grammar u mean?

    If you wrote "beet" just once, I would have let it slide :)

    Shape up man, you have a business to run for God's sake.
  9. NEPSJay

    NEPSJay LawnSite Senior Member
    Messages: 492

    no....not grammar nazi.... Spelling Nazi, WISE UP!:)
  10. General Landscaping

    General Landscaping LawnSite Senior Member
    Messages: 801

    Well; write up some crazy low estimates and see what happens. Just charge $8.50/man hr. with no consideration for expenses.

    This is your chance to get all your stuff done cheap then call up and b!tch when it's not done right.:cry:

    Bait them a few times and see what their excuse is to not match the price.

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