Discussion in 'Business Operations' started by smarino21, Feb 1, 2006.

  1. smarino21

    smarino21 LawnSite Senior Member
    Messages: 345

    So 1% of 60,000 is 600 ????? it seems crazy to me ,,, is that the amount of calls or contracts/???? Help me out i am too excited:alien:
  2. Trinity Lawn Care  LLC

    Trinity Lawn Care LLC LawnSite Senior Member
    from NJ
    Messages: 946

    that would be the estimated amount of calls. The amount of contracts would be determined on many other factors. Some calling will be price checkers. It will really come down to yours ability to sell and convert call to sale. If you are priced right, and present yourself well you should have a decent conversion rate. Remember you are not going to land them all. However, if you send out 60k get 600 calls and convert only 25% that is 150 new customers.
  3. ozd12005

    ozd12005 LawnSite Senior Member
    Messages: 342

    from door 2 door advertising I average 2% - 5% call backs, some calls are true people interested in a service, some are price shoppers and some IMO are lco's trying to figure out what your rate is, but if the people are seriuos and you have the chance to meet with them to look at the property its all up to you to give the sales pitch and land the account
  4. Lawnmasters

    Lawnmasters LawnSite Member
    Messages: 180

    Never, Never, Never give a price over the phone. Snoopers, other Lco's, etc will all of a sudden "not be interested" when you tell them you MUST see the property to make an honest quote for service. Besides, the chances of selling are far greater when in person than over the phone. Just my experience....
  5. Team Gopher

    Team Gopher LawnSite Platinum Member
    from -
    Messages: 4,040

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    Hi smarino21,

    I would think 1-2% would be a response from your advertisement. As Trinity said, converting them to customers is another process.

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  6. Lux Lawn

    Lux Lawn LawnSite Silver Member
    Messages: 2,267

    Can you even handle 600 calls?if they came all came in within a 3 week period,how would you keep up.

    One year I put out 10,000 fliers,full color with some coupons on them expecting 50 calls and I didn't get it.A lot of it will depend on the weather.

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