I have been in business for 5 seasons now. I don't really like the door to door thing. I do however send out 5,000 direct maillings last spring. I have a advertiser in my BNI group that will do 5,000 for $1,700. Is that a good price. That comes out to .34 cents per piece. Last year I paid well over .40 cents. My question is last year I know I spent over 2 grand for direct mail and I just barely made my money back. I will do this direrct mail, but what else can I do?