Advice on starting a business

Discussion in 'Starting a Lawn Care Business' started by Dave boy, Jan 2, 2019.

  1. Dave boy

    Dave boy LawnSite Member
    Messages: 27

    I’m trying to start up my own business this year as I have 4 years mowing experience working for a company doing residential and commercial
    I’m planing on doing about 1,000 flyers
    Any advice to help me out I would appreciate it a lot
  2. TPendagast

    TPendagast LawnSite Fanatic
    Messages: 15,969

    So my first advice is don’t do it
    You can make more money with your experience working for a bigger company.
    If you decide to ignore that advice
    Don’t do flyers
    It’s the advertisement of yesteryear and send basically seen as litter.
    Use social media , advertise on line, word of mouth and net work
    You’ll get more calls off a truck sign than you would from flyers anymore... getting flyers annoys and even angers people these days.
  3. Matthews Lawn Care

    Matthews Lawn Care LawnSite Silver Member
    Messages: 2,450

    Not everything is about “more $” ya know?

    Other than that, you have my vote on flyers - expensive garbage imo.
    Steve likes this.
  4. Matthews Lawn Care

    Matthews Lawn Care LawnSite Silver Member
    Messages: 2,450

    My advice would be to start reading threads here and put your spin on it. I’d list abunch of things but it’d be a full days worth of work to repeat what’s been repeated about start ups 5 million times.

    You’ll get better answers the more specific your questions are. Like, what size mower is the most versatile for a solo op. Questions like this that are specific to your biz will benefit you the most.

    Good luck!
    Mitty87 likes this.
  5. RigglePLC

    RigglePLC LawnSite Fanatic
    Messages: 15,719

    If you do flyers or mailers--you can often use the same sales brochure--or at least the same pictures and printed copy. Make sure to get the highest quality pictures and copy you can. Do not spend high dollars to send a crappy sales brochure.
    Try to do something to give the recipient an incentive to hang on to your mailer. Include a gardening calendar, flower suggestions, watering suggestions, helpful advice.
    If you can, include a coupon for a free soil acidity test--just call.
  6. Matthews Lawn Care

    Matthews Lawn Care LawnSite Silver Member
    Messages: 2,450

    The calendar idea is genius! Who doesn’t want/use a free calender? I have one from a trucking company hanging in the kitchen.
  7. TPendagast

    TPendagast LawnSite Fanatic
    Messages: 15,969

    Ice scrapers
    I turned ice scrapers into calling cards
    I handed them out for free
    Did a really good job in getting me calls
    Fridge magnets and high quality business cards (it’s too nice to throw away!) get me calls years after I’ve handed them out!
    (Food for thought)
  8. Matthews Lawn Care

    Matthews Lawn Care LawnSite Silver Member
    Messages: 2,450

    Fridge magnets! Nice!

    I have really nice biz cards and I often hear that as well. Too nice to throw away so they just hold onto it.

    If I ever decide to hire and expand into the next town, magnets and calenders I think would yield pretty good results. Maybe not immediatley but it’s marketing in their home daily and if you have a strong brand, I’d bet you get a call. I just started diving into the whole “branding” thing and it’s crazy how well it works. They see your logo everywhere and when they need a service you provide, they see your logo that they’ve seen 100 times and you get the call. Familiarity wins out most of the time.
  9. rclawn

    rclawn LawnSite Senior Member
    Messages: 742

    If you need capital to start up, I would first look at getting a small business loan. If this isn’t possible, you may be able to use payday loans to create revolving credit. But at 393% APR and with this business being seasonal, it could be easy to get carried away in debt.
  10. Rockbridge Lawn Care LLC

    Rockbridge Lawn Care LLC LawnSite Bronze Member
    Messages: 1,089

    flyers are just 1 of 100,000 ways to market and brand your new business. Do they work......for some people at some times of the year for some services......maybe get 1% call-backs so that is only 10 calls you'll get from 1,000 flyers, or 1,000 flyers for 5 'solid profitable' clients

    The other flyer avenue is EDDM which is a great way to build some route density in year 2 or 3 once you break that ice and get into a specific area. again slim call-backs .05-1% ROI +/- , but a coupon or calendar or other creative way for the market to hang it up would increase the return on investment, as well as multiple distributions over the growing season.

    Marketing is never a one-an-done concept or approach.....

    SO many internet and Apps to use i'll let you google that...most can be free FYI...

    The whole Website and SEO ban-wagon
    Graphics//Logo/Letters on your truck?
    half dozen "always" clean screen printed uniform shirts?
    sign on your trailer gate?
    Professional Logo?

    I WOULD STRONGLY ENCOURAGE to read every business marketing book you can get your hands on.

    Its not how many clients you 'can' get: its how much revenue a client can generate
    Gecko Lawns and kemco like this.

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