I've purchased a Plugr 600 aerator. I will pick it up tomorrow. I am seriously considering doing a direct mail campaign to target certain neighborhoods, and offer a set aeration price for the neighborhood, a "one size fits all" approach. And yes, I am considering something substantially below the $10 or $12 per 1000 sq ft benchmark that seems to be common. I have found a website - http://quantummail.com that will let you target a neighborhood (put in an address, say that you want 250 pieces) and it will generate a mail list or use a zip code, etc. to generate a mailing. You can then custom design a postcard and they will print and mail it for about .42 each. I could hit all of the 260 homes in my neighborhood for $120 to 140. I am thinking of offering a price of $89 for any home in the neighborhood if they call and schedule by a certain deadline (like within 10 days of the mailing) for October or November aeration. Lot sizes range from 8-14,000 of turf area. I believe I could aerate any lawn in the neighborhood in less than one hour, most would be 30 to 45 minutes. In my simple mind, that would yield a fairly decent hourly rate. I know everyone talks about aeration being a premium service, but if I can generate 100 aeration customers this season at $89 per, I think that would be a great return on my investment in the aerator. Comments, thoughts, criticisms. What is wrong with this scenario?