This fall I am planning on offering aeration to local homeowners. I've done this in past years but just done it for one weekend and just for neighbors (I advertised by sending out emails and door flyers). This fall I'd like to expand to a couple weekends and offer it to more people (maybe a 5 mile radius from my house). However, I want to be the most efficient/profitable I can be. So I have a couple of questions: 1. What is the first weekend I should offer aeration. I live in the suburbs of Chicago. And how late into the season should I offer it? 2. I will be renting the aerator. In the past I've rented a 19" core aerator and just threw it in the back of our SUV. This year I'm debating between the following: - Using the 19" again - $95 a day - Upgrading to the 27" - $120 a day - Upgrading to the 30" stand on - $210 a day If I upgrade to the 27" or 30" I'd imagine I'd have to rent a trailer as they are heavier and taller (might not fit in the SUV). The trailer would be around $38 a day. I'm not sure how much more efficient the 27" and 30" are, how much more difficult they are to use/maneuver, and if they are worth the extra cost. Thoughts? 3. What other services should I offer with the aeration? Overseeding? 4. Pricing - In the past I've charged $40 for lawns that averaged between 1/4 to 1/3 acre. I'd like to raise my price to at least $50 but if I remember correctly, I've seen a lot of advertisement for around $40 in past years. Thoughts/opinions? 5. Any suggestions on advertising? Right now I'm thinking emails, flyers and Craigslist. 6. Any other thoughts/ideas/suggestions? Thanks and have a great Friday/weekend!