i offer an aeration/turf management service.i work another job in which i work a week on then a week off. so, the aeration work fits my schedule better than a mowing service would. i have been doing this for several years. i would like to grow my aeration business to include sports turf and commercial accounts and perhaps go full time. each fall and spring i ask why am i not doing this full time then in winter i remember. i have good customers, most of whom are wealthy. how do i grow to make a living offering a specialty service and appeal to less wealthy clients without working cheap? i charge $12 per 1000sq/ft for aeration. i use kubota and ryan equipment so i do quality work. i would appreciate any advise.