• CA Lessons: Landscaping To Reduce Wildfire Risk
    While there are no ways to fireproof a property, there are strategies to design and maintain landscapes for reduced vulnerability. Click here to learn more.

Any big advertising before summer..

mrusk

LawnSite Gold Member
Location
northern jersey
Right now i am booked through the end of may. It looks like i will june booked solid also.

Last year i found out that i had the worst results with advertising once summer hit. It seemed like people just all packed up and went of vacation or something. Luckily, i landed a big job in late june and was set for most of the summer.

This year, but the end of may i want to be booked through the summer. Now that winters over and i almost have my first job of the season done i have some money in my account and i am planning to do some major advertsing in may.

Is anyone else thinking the same??


PS PLease do not move to the business forum. I do not care what some kid trying to get lawn accounts is doing!!
 

Captains Landscape

LawnSite Senior Member
Booked till end of June. I might need to add another crew. I looked into every advertising option this winter. I even had one guy trying to sell me space on shopping carts at the local markets. I didn't take the carts thing, it was $1700 for 25% of the carts in the market for 6 months. Went with adds under "landscaping""masonry""snowplowing" in 3 phonebooks, one internet advertisement, local paper add in 4 towns, and one add in a real estate magazine.
Chris
 

forestfireguy

LawnSite Senior Member
Location
nj
We just did a door hanger campaign in our area Matt. We were targeting commercial maintenance clients and upscale homes in newer neighborhoods in Vernon, Sparta and Laffeyette. We have had excellent reponse to these door hangers. We hung them starting last friday, I had 3 appointments for estimates next week when we began, I now have 28 next week alone, all semi pre-qualified. I'd say about 2/3 are for design and construction work. May be an angle for you to try.
 
OP
M

mrusk

LawnSite Gold Member
Location
northern jersey
We just did a door hanger campaign in our area Matt. We were targeting commercial maintenance clients and upscale homes in newer neighborhoods in Vernon, Sparta and Laffeyette. We have had excellent reponse to these door hangers. We hung them starting last friday, I had 3 appointments for estimates next week when we began, I now have 28 next week alone, all semi pre-qualified. I'd say about 2/3 are for design and construction work. May be an angle for you to try.


Just stay out of the neighborhoods with my job site signs in them!!!
 

forestfireguy

LawnSite Senior Member
Location
nj
I told the girl who is hanging them to flash you and steal your signs while you watch....LOL......Just kidding. Seriously though I'll let you know where we've been since we are looking for different kinds of work, well different sized work at least. Call me if you want to talk it over.
 

forestfireguy

LawnSite Senior Member
Location
nj
There was a contractors special page in the Herald last week or 2 weeks ago we did an ad, it also brought several calls. Mostly for mulch but $ is $.
 

McKeeLand

LawnSite Senior Member
Location
South Jersey
what time is the best do you think to hang your door hangers, during the week? weekend? morning, afternoon? just wondering what you have found.
 
Top