We have been in a very dry spell for nearly a month -- mowing revenues off nearly 50%. The same happened in 2002, but started mid-July, not mid-June like this season.
If history repeats itself, early September will bring much more work than can be handled. So many first-year LCOs gave up the business in 2002, just left the customers hanging when turf was going dormant. The were not prepared for the loss of work, and just "hung it up." By early September, when temps cooled and some precip fell, and the grass started growing, the customers were without an LCO -- but, they didn't know it.
I got so many calls in early September 2002 from those who had lost all contact with "the man who used to cut my grass." Phones were disconnected and the homeowners saw no sign, or heard no word from the first-year wanna-be.
Therefore, if history repeats, I expect many homeowners will be without an LCO after turf resumes growing, and I will get all the new business I want, without advertising.
Anybody else see the same happen in previous years? Or, am I too optimistic?