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Anyone else do postcards this way????

Discussion in 'Business Operations' started by Jon99, Mar 30, 2005.

  1. Jon99

    Jon99 LawnSite Senior Member
    Messages: 375

    My goal this year was to add 15-20 residentials, so I bought 1500 postcards from vistaprint and placed a small add in a chain of small town, weekly newspapers.. With the postcards, I actually went out and got the addys myself, hitting the subdivisions that I thought would be desirable and then handwriting the addresses.. Sent my first 200 out 5 days ago,200 2 days ago and have another 200 going out today, so far I have added a doctors office (from the ad) and have two phone calls from the postcards, landed one and the other went with a lower price..

    Addy on the postcard was basically:

    Current Resident
    123 Maint St
    Town, Il Zip
     
  2. Broker

    Broker LawnSite Senior Member
    Messages: 382

    I compiled my own specific list and it increased my sales by 100K last year. List consists of roughly 10K homes.
     
  3. greeneakers04

    greeneakers04 LawnSite Member
    Messages: 162

    Jon99,

    You mailed them out, right? When you mail out that many of something, do you still pay .37/stamp? Or is there another stamp you can buy for a lightweight mass mailing? Thanks
     
  4. Broker

    Broker LawnSite Senior Member
    Messages: 382

    We mail out an 1/2 sheet postcard 100lb weight full color both sides and with postage it runs .25 per house. We work with a mailing company. This summer we will end up mailing roughly 47200 mailers as planned.
     
  5. Jon99

    Jon99 LawnSite Senior Member
    Messages: 375

    Postage is 23 cents, about 8 cents per card, costing me about 31 cents, or about $465.. Basic math I used, hoped to add 15 accounts, went safe and said $25 @ 28 times for the year, comes out to about $11K in revenue... Key will be getting the 15 accounts, or 1%...
     
  6. mtdman

    mtdman LawnSite Gold Member
    Messages: 3,143

    I created my own mailing list, printed out labels and stamped the postcards myself. In the end it cost me about $800 or so for 2000 cards. Sent the last of them out last weekend, and have gotten a few calls of them already. I wasn't looking for a huge turnout, kind of just testing the waters to see how this goes.

    I created my list with a reverse directory.
     
  7. greeneakers04

    greeneakers04 LawnSite Member
    Messages: 162

    MTDMan, what is a reverse directory?
     
  8. spoolinaround

    spoolinaround LawnSite Senior Member
    Messages: 331

    it is a criss-cross directory, it shows peoples names, house # and phone number according to the street they live on
     
  9. bjslawnservice

    bjslawnservice LawnSite Member
    Messages: 7

    Hey,

    When you go into a small business, do you just leave them a card or do you ask to speek with someone regaurding lawn care?
     
  10. greeneakers04

    greeneakers04 LawnSite Member
    Messages: 162

    Spoolin, how do I use this?
     

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