Anyone Marketing Directly to New Homes?

Discussion in 'Landscape Architecture and Design' started by JimLewis, Aug 29, 2008.

  1. JimLewis

    JimLewis LawnSite Fanatic
    Messages: 6,872

    I notice that a lot of our new landscape construction business comes from new homes that were recently moved into. Around here, new homes come with landscaping in front and nothing but dirt in the back yard - that's pretty much 99% of new homes. So everyone who buys a new home needs landscaping, lawn, irrigation, plants, trees, patio, etc.

    We've been putting door hangers on doors whenever we see a newly built set of homes. But they are often hard to find. These new developments are often hidden inside existing neighborhoods and sub-divisions.

    There must be some way to get a list of new construction homes that were just purchased and then send each one a letter or flyer or something as they get purchased. Anyone doing that? Anyone know how?
  2. Bigred350

    Bigred350 LawnSite Senior Member
    Messages: 808

    The problem we have found with new homes is the homeowers have ran out of money by the time the house is finished so all they can afford at the time is to do the front yard.

    We do alot of home that are 5 to 10 years old. Cause the homeowners have saved back up and want to redo all the lanscaping.
  3. JimLewis

    JimLewis LawnSite Fanatic
    Messages: 6,872

    Ok. Well I am sorry to hear that. But I have had a different experience with new homeowners. So my question still stands, anyone know of a way to specifically market toward these people precisely when the house sells? Or at least to find out where new developments are?
  4. h400exinfl

    h400exinfl LawnSite Member
    from Florida
    Messages: 106

    Do you follow the builders? That seems to be the way to go on new homes.
  5. forestfireguy

    forestfireguy LawnSite Senior Member
    from nj
    Messages: 601


    Here in Joisey.... we see real estate transactions in the county paper, usually listed once a week. I believe it is the county clerks office that publishes this info.
  6. Farbio

    Farbio LawnSite Member
    Messages: 99

    Hey Jim,

    We use a local mailing service to send out postcards monthly to new construction homes. They are somehow able to get a mailing list for this. In Spokane, it is usually about 2000 address. The new construction homeowners stay on the list for three months before dropping off the list. I just started doing this in the last 6 months and have had great success. This has probably been our best advertising for landscape construction. Let me know if you have any questions.
  7. Patatoe1

    Patatoe1 LawnSite Member
    Messages: 111

    I know around here a couple town's chamber of commerce will send packages to new residents when they move into their homes. You pay the yearly fee for membership and them something around $1 per home after that.

    Hope that gives you an idea.
  8. JimLewis

    JimLewis LawnSite Fanatic
    Messages: 6,872

    THAT'S what I am talking about. How did you find this company? How can I find something like that in my area?
  9. White Gardens

    White Gardens LawnSite Fanatic
    Messages: 6,776

    Here in our area, we tend to get landscaping jobs on houses that have been owned for a long time. Usually landscaping is the last on the list of things that have been upgraded on a house.

    Someone else made the comment about having money left over, I can't tell you how many times I've seen half a mil. houses that have little to no furniture in it because the money has run out.

    Must be your market, and what people want in your area.
  10. andyslawncare

    andyslawncare LawnSite Senior Member
    Messages: 812

    My dad is a realtor and through his listing company he has acess to alot of mailing lists-these lists that he can get have the sale date...I think that he can search by sale date of the house...i'm not 100% on this but I would talk to a friend that is a realtor...

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