wow. It's a rip IMO. It sounds like you biz adress needs to be adjusted... Just go to maps.google.com type in "lawn care [your city and state]" and hit enter. Find your company and click it. In the little info box that comes up on the map click edit. There you can do what they are talking about on your own for free. Get familiar with it. Add your website URL. I think Yahoo has a similar business listing engine.