I was thinking today as I recover from a 2 day shoot. Let me tell you they are exhausting! I do a few things specifically to set me apart from competition and to help brand my company. I use flags with my logo on them, 8 colors. I had a branding iron made and we brand our connection boxes with 'The Lighting Geek' logo and website, we put stickers on the tf's, etc. What are you doing to set yourself apart, aside from the standard items as quality, service, and such? Do you think this is important or a waste of time and money?