Ask the Expert with Ken Hutcheson of U.S. Lawns: June 13, 2017

Discussion in 'Franchising' started by Michael J. Donovan, Jun 3, 2017.

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  1. Michael J. Donovan

    Michael J. Donovan Head Moderator, Online Communities Staff Member
    Messages: 3,821

    Attention owners: Are you ready to get off the truck and start focusing on growing your business? Making the transition from an employee in the field to strategic business owner can be a difficult step to take. Ken Hutcheson, President of U.S. Lawns, will be live for a two-hour Ask the Expert event to help guide you in this transition and answer questions about working on the business rather than working in it. Added bonus: Participants will be invited to receive a FREE downloadable eBook from U.S. Lawns with expert business advice.

    Who? Ken Hutcheson joined U.S. Lawns in 1995, nurturing the company into a multi-state franchise operation. Since becoming President in 2002, he has grown U.S. Lawns into the largest commercial grounds care franchise in the nation.

    When? Tuesday, June 13, 2017

    What Time? 12-2 p.m. ET

    Where?
    Here! Bookmark this thread and join Ken right here for the live chat event.

    As the largest online community for landscaping professionals, LawnSite invites you to the latest installment in the Ask the Expert series where you can get advice from industry experts in a live Q&A forum, brought to you by U.S. Lawns.

    You must be a registered member of LawnSite to participate in the Ask the Expert events.
    Create your free account now.
     
  2. Michael J. Donovan

    Michael J. Donovan Head Moderator, Online Communities Staff Member
    Messages: 3,821

    Hello and welcome to the Ask the Expert event, sponsored by U.S. Lawns. You must be a registered member to participate in today’s Ask the Expert event. Click here to create your free account now. Also, please remember to refresh the page to keep updated with the comments on the thread.

    These live Q&A sessions are a chance to get your business questions answered by leading green industry experts. Today, we’re honored to have Ken Hutcheson, President of U.S. Lawns, here for a two-hour session on how business owners can make the transition from employee in the field to strategic business owner.

    Born and raised near Orlando, Hutcheson graduated from the University of Florida with a B.S. in Horticulture. From there, he cultivated a thriving business in interior plant design, which he franchised in the 1980s. Ken joined U.S. Lawns in 1995, nurturing the company into a multi-state franchise operation. Since becoming President in 2002, he has grown U.S. Lawns into the largest commercial grounds care franchise in the nation. Ken is an esteemed public speaker, renowned innovator and franchising expert. He sits on the Accredited Snow Contractors Association (ASCA) Board, and has been honored with the prestigious Lawn and Landscape Leadership Award. In 2013, he achieved his longtime dream of completing the Boston Marathon.

    Ken, thanks for joining us again!
     
  3. Ken Hutcheson

    Ken Hutcheson LawnSite Member
    Messages: 106

    Thanks, great to be back. I look forward to sharing some experiences with each of you.
     
  4. Ken Hutcheson

    Ken Hutcheson LawnSite Member
    Messages: 106

    Before we get started, be sure to download the ebook thats available to all. Please fill out the form on the bottom right hand corner of your screen.
     
  5. Kimberly Vestal Isaman

    Kimberly Vestal Isaman LawnSite Member
    Messages: 8

    Hi, so this is just a thread Q&A?
     
  6. Ken Hutcheson

    Ken Hutcheson LawnSite Member
    Messages: 106

    Yes, this is an opportunity to ask any question you have regarding getting off the truck, or any other questions you have regarding operating a landscaping business.
     
  7. Kimberly Vestal Isaman

    Kimberly Vestal Isaman LawnSite Member
    Messages: 8

    What is the average net profit margin for a small landscaping business?
     
    hort101 likes this.
  8. Ken Hutcheson

    Ken Hutcheson LawnSite Member
    Messages: 106

    Great question, it's all across the board. Let's start with, what's the definition of net profit. Is it before owner benefit? Or after the owner takes their salary? That's why it's all over the board. In our system, we work with a standard chart of accounts and measure the success of the business based on the gross profit.
     
  9. Michael J. Donovan

    Michael J. Donovan Head Moderator, Online Communities Staff Member
    Messages: 3,821

    Ken, what would you say is the No. 1 reason landscape business owners find themselves in a position where they’re still in their truck 24/7?
     
  10. Ken Hutcheson

    Ken Hutcheson LawnSite Member
    Messages: 106

    In our system, according to our Financial Representation in our FDD, our average gross profit per location is $209,269
     
    Michael J. Donovan likes this.
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