As my business continues to grow and expand, what do I do with the low profit residential customers that I took on years ago when I was a solo operation? There is the nice guy side of me that feels I should keep their prices low and put up with their constant complaining and there is the business side of me that says I have never read a business success book that says, "The best way to grow a business is to concentrate on your low profit customers." I feel bad raising prices on these customers (most of them older people who dont understand todays prices) but Ive recently gotten married and had a baby, and my company provides a level of service that is worthy of a slightly higher price. Do I pursue my gut feeling and raise my prices knowing I will lose many of these customers because they care only about price, or do I find a way to continue to service these properties knowing I am only netting a couple hundred bucks a year? they are $30 a cut, never ask for any extra services besides fall cleanup, and never get our company more work through referrals or anything, so you figure we cut maybe 25 times a year so thats $750 plus maybe $150 for fall cleanup, totaling $900. After paying labor, fuel, equip maint and such, net profit may be $400 a year. What point is profit too low for the hassle? Does anyone set a low point for profit? Or is any profit worth keeping?