I've been looking at them lately. Sat in on their webinar, got sent the next level info on all of it. What you buy into is the dealer applicator rights for an area. They train you, provide you with a media kit, marketing pieces, and a lot of support. They say it is about 10% higher than chemical lawn care. They give you recommended programs for your climate, with what products to use and when. Weed control is with Fiesta or Adios for spot spray, and they use a CG for pre. From what I see, they took everything and put a system together that works. They are growing, so I imagine they have something that works?