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Discussion in 'Business Operations' started by mtdman, Sep 24, 2003.
What fonts do you use for a flier? What do you think is the best for eye appeal and professionalism?
I prefer verdana.
Any block type, easy to read font will work fine. Avoid using any script font or a font that has cutesy shaped letters.
Any advertising material that the potential customer has to put ANY effort in reading, WON'T get read.
To draw attention to an area, just use a larger size, bold, or colored lettering.
The stupid is not meant as anything personal, it's an advertising saying.
I recommend Impact or something simple and bold - Plus, reverse your headline out of a block. (White type on a black square) example below:
Here's one of my doorhanger layouts:
Looks good A1!!!
If you are interested in reading more about font usage in fliers, here is an article for you.
Using the appropriate font in your WordPerfect® document
Ahkam's Razor: Keep it Simple, Stupid. KISS.
Team Gopher - good link, thanks.
As for type of fonts, use something simple. Also, no more than two fonts should be used in an add. Use one for your headlines or things you want to call attention to, and one for the body of your ad.
WHITE SPACE is good. It lets the eye relax while reading. You're better off to simplify your message and use fewer words. Use a picture, or short description. Ask and answer a question. Don't list every single service you offer, people generally won't read through everything anyways, it's just distracting.
I like Arial-bold
Like Lawnlad said...use no more than 2 fonts and make sure these 2 fonts compliment each other