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Best Inexpensive Advertising

Discussion in 'Business Operations' started by LawnGreen, Nov 11, 2007.

  1. LawnGreen

    LawnGreen LawnSite Member
    Messages: 10

    This is my first year in business and I'm looking for an inexpensive but effective way to get my company and our services out to potential client's.
    I'm fairly limited to cash for advertising for right now due start up cost.
    So any advice or suggestions would be great.
  2. clallen03

    clallen03 LawnSite Senior Member
    Messages: 514

    I would say your best bet would be business cards and black and white fliers. You may be able to find them at a local print shop for pretty cheap. Once you get your client list up them you can really try to push for referrals

    Good luck
  3. jimmyburg

    jimmyburg LawnSite Senior Member
    Messages: 701

    we used to put up business cards in donut shops and irrigation supply houses. also home depot and lowes have a big black book in the service center were you can put your business cards in, when people ask the sales person for people who do the work you do they point to the book and the customer chooses. works for me on irrigation repairs.
  4. cpel2004

    cpel2004 LawnSite Bronze Member
    Messages: 1,415

    The absolute best......Is Word of Mouth
  5. Mrs. H

    Mrs. H LawnSite Senior Member
    Messages: 708

    Yes, business cards in key lawn/landscaping points-of-contact. Not only home and garden stores, but real estate agencies, other small business contractors store counters, and word of mouth is the ultimate "free advertisment".

    BTW, jimmyburg, how does the donut shop fit in? :rolleyes:

    MOW PRO LAWN SERVICE LawnSite Bronze Member
    Messages: 1,568

    Word of mouth,+ a clean looking truck and or enclosed trailer when people see it enough it sticks in there head.
  7. jimmyburg

    jimmyburg LawnSite Senior Member
    Messages: 701

    by the dozen!:waving:
  8. tamadrummer

    tamadrummer LawnSite Bronze Member
    Messages: 1,102

    I don't know how it will work out but I just sent out 400 post cards to the neighborhood streets I already do work on. My mother-in-law is a real estate agent so she printed mls address labels for those areas and I just had to put the labels on the post cards and stamp them.

    All told about $110.00 in materials, mostly stamps ($104/400) and I hope to get 3 or 4 customers from it if 1% is what is supposed to be expected....
  9. jimmyburg

    jimmyburg LawnSite Senior Member
    Messages: 701

    what kind of work do you provide?
  10. tamadrummer

    tamadrummer LawnSite Bronze Member
    Messages: 1,102

    Lawn service: Mow, edge, trim and hedge trimming as monthly package. Offer mulching, weeding and tree trimming as add ons.

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