Best Lawn sales Pitch

Discussion in 'Lawn Mowing' started by Firstclasslawn, Jul 11, 2004.

  1. Firstclasslawn

    Firstclasslawn LawnSite Senior Member
    Messages: 341

    Ok guys million dollar question, who has the best sales pitch for getting new accounts, lets hear them
  2. grasssin

    grasssin LawnSite Senior Member
    Messages: 361

    Excellent Work........

    Before that though, lots of advertisement, flyers every three months, or if you can advertisement in Yellow Pages.
  3. JimLewis

    JimLewis LawnSite Fanatic
    Messages: 6,872

    To have a canned sales pitch that you use on everyone won't work. The sales pitch should be individualized to each customer you meet. It's about relating to the customer on their level. If you can do that, you can sell anyone.

    That being said, there are some one-liners that are good to throw in once in a while. One I learned recently, which I like is an answer to when someone wants you to go down in price. They might say, "Mr. Lewis. I like your company. But I already have a bid from MoBlowGo for $10 less per month. Can you match that price?" To which you reply, "Ma'am, If I were able to lower my price that would mean I was ripping you off at the price I quoted you. And I am not."

    I might contunue with something like, "We do quality work, have experienced uniformed employees, reliable trucks and equipment, are licensed, bonded and insured. We can't always compete with other companies prices but then again, we aren't doing this for a case of budweiser either. We're professionals. I'd like to say that I could lower my prices, but the price I quoted you is a very competitive one for what you'll get."
  4. Firstclasslawn

    Firstclasslawn LawnSite Senior Member
    Messages: 341

    Ok thats a pretty good one but I mean if you go knocking on doors trying to sell lawn service then what do you say as soon as they open the door, thats the kind of pitch that I am looking for, thanks guys keep them coming
  5. twins_lawn_care

    twins_lawn_care LawnSite Senior Member
    Messages: 932

    Knock knock...

    LCO "hi, I was wondering if you wanted to do a lot of yard work this weekend in the hot sun on your day off?"

    Home owner "Hell no!"

    LCO "Well, then we're here to help!"

    I wish it was this easy, but had to list the idea anyways.
    i don't do cold knocking on doors, but may one day when I need additioanl customers.
  6. all degree

    all degree LawnSite Senior Member
    Messages: 344

    I like to make myself unavailable. What I mean is I let everyone know that I dont just take every account. I tell potential customers that their house is my advertisement and if they do not have the willingness to spend money to make it look good I dont want it.

    I create the impression that my customers are "exclusive" and they are handpicked accounts. This tends to weed out the cheapskates
  7. chevyman1

    chevyman1 LawnSite Senior Member
    Messages: 852

    The best success, hands down, was door to door this spring. being a saleperson for a software company, and buidling my LCO on the side makes me a "double threat" because of the business/sales background and the labor ability too. I knocked on the door, explained who I was and what I do, and dressed well and spoke better than most. Worked pretty well. I also told them I do the work, not some crew of high school kids or labor folks that might not make you comfortable when you see them. I even offered free quotes right there while I was standing on the doorstep
  8. Firstclasslawn

    Firstclasslawn LawnSite Senior Member
    Messages: 341

    Ok but did it work chevy man ????
  9. chevyman1

    chevyman1 LawnSite Senior Member
    Messages: 852

    It sure did work....First year on the side, no advertising in the paper, just word of mouth and me doign that campaign to about 5 neighborhoods, 28 residentials...I have 2 large commericials I do too, but those were thru other connections
  10. Runner

    Runner LawnSite Fanatic
    Messages: 13,497

    If you just want some generic type saying to throw out there once in awhile, then you can always say something like "Why spend your weekend WORKING in your yard, when you can spend your weekend ENJOYING it."
    However, what Jim said was right on, dead accurate. He gave a much more formidable answer than this reply was.

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