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Best Line of Advertisement

Zachary52902

LawnSite Member
Location
PA Bensalem
What do you guys recommend for advertisement? I use flyers. I usually hand out 5000 flyers. What would you guys recommend to bring in more business? On my flyer I offer 10% off landscaping, 10% off of fall clean up and 1 free cut with annual contract. What do you guys think and what are your recommendations?
 

FFMED74

LawnSite Member
Location
Indiana
I did flyers and actually got some biz from here via networking, saw guys in my area and dropped them a " what area do you work and will send someone to you if we aren't in same area" type of note. I also ran an ad in our weekly paper here, have gotten call through that.

Eric
 

hickory

LawnSite Member
Location
Norwalk, CT
You need to be diversified when it comes to advertising. Flyers are good, but make sure they look professtional. Yellow pages are a no brainer. There is one avenue that has turned out to be good for our company is the small local papers in the surrounding towns. You get more bang for your buck when you do this. For example, one advertising company we deal with takes care of the majority of small town papers in connecticut. We can advertise once a week in 5 small local papers for a set price for a certain amount of time. Contact these local papers and ask who is their publisher/advertising company.
You're going to have to try different avenues and see which "ones" work best. However, the only way to figure this out is to ask the customer where they saw your ad. Keep a tally of this and then you can tell which one work the best and put more capitol towards it.
 
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