Just curious if anyone has changed from one method to another for pricing and presenting estimates. I usually just give one total price for a system, and list all the things they get without itemizing specific detailed costs. This works great, but I found another model got great results, based on itemizing everything up front, as a way to show the client where the money goes. I've also tried a flat rate for each fixture (includes transformer, cables, and complete installation), but have found people feel they are paying that much per light bulb (ha) regardless of all the "stuff" that goes into a project. ("Two hundred and fifty dollars for a light?"). And then they start visualizing the elimination of various "lights" from the portrait. I got a really nice job a while back, which I itemized because of all the tricky trench-work and installation detail which was involved. I don't know why I went away from that model, it worked really well. I think in these tougher times, clients might appreciate the breakdown model now more than ever, rather than just one price tag. So, after I move and have to start up without referrals, I plan to get out my measuring wheel and calculator, and offer a breakdown of costs for the client. This is based on Joe's model (owner of lowvolt.org). He has his rates on his biz website, which helps people see the costs associated with a professional system, from design to installation. It also helps with qualifying people. It's really not complicated. He has a sample estimate on his business site that lists retail price examples for transformers, automatic timers, wire/trenching per foot, fixtures, and a flat rate for a design/installation fee. Since wire is available with footage on it, he also informs them that the wire cost will be exact to what he actually uses. What a great way to show accountability, qualify a client, and to track your own expenses. It worked so well for me at the time I used it, I don't know why I went away from it. I'm planning on bringing this pricing model back.