Now is the time. You want maximum soil temperatures for quick germination. Seed now; keep it moist, and under ideal conditions it will be an inch tall in a week. Under average conditions--it would be about 2 weeks. Still, near perfect, as cooler rainy weather starts about the first week of HS football season.
Try to seed 6 to 8 weeks before frost. October 9 in Hartford Ct.
http://farmersalmanac.com/average-frost-dates/
My neighbor seeded 3 weeks ago, Pennington Sun and Shade from Home Depot (high in perennial rye). It is now thick and about 3 inches tall. Somewhat weedy and tiny crabgrass plants, but in a few weeks frost will kill the crab and most weeds.
Cobra is right--plenty of fertilizer will result in more grass sooner. And extra seed is wise since conditions may not always be the best. Keep it wet.