I am launching my lawn care business this fall, though not ideal, I want to capture as much fall business and winter services as possible to get a head start on next spring/year business. I have paid for a very targeted lead list of 3200 homes with at least $60k income and above in my area. What would be the best strategy for utilizing these leads (addresses only). I don't want to spend $3k to distribute direct mailing cards (maybe in a few yrs for another campaign), instead I am planning on the exhaustive effort of sending out professional intro letter instead for new customers with hand written envelopes for more personalized approach (hoping this gets more of them opened). Is it worth it to put a few ads in local community papers promoting the fall services? or should i plan on canvassing neighborhoods with flyers? or both? Looking for quick ideas, as fall season will start up in next few weeks...thanks!