Best way to grow business?

Discussion in 'General Industry Discussions' started by srenoch1, Aug 24, 2010.

  1. TheGoat

    TheGoat LawnSite Senior Member
    Messages: 273

    getting a website is excellent advice but your suggestions for hosting and url are some of the most expensive I have seen.

    I use

    It cost me $45 a year and that price includes a url.
  2. Lefet

    Lefet LawnSite Bronze Member
    Messages: 1,887

    Good information posted in this thread....
  3. Patriot Services

    Patriot Services LawnSite Fanatic
    Messages: 14,506

    A large chunk of processed tree flesh used to weigh down the bottom of a trash can.
    Posted via Mobile Device
  4. chatsworth

    chatsworth LawnSite Member
    Messages: 8

    Definitely get a presence online. Create a webpage, get a make a company facebook page, twitter, etc...if it works for the politicians, it's bound to work for us too!
  5. Az Gardener

    Az Gardener LawnSite Gold Member
    Messages: 3,899

    Don't forget networking and diversity. Its important to network for referrals but you want to be networking with different "pools" of people.

    I network with other green industry contractors who don't offer the same services I do. I also spread the wealth by referring those guys work too even if I could possibly do the things I am referring them for. If its not my core competency I refer others. For example I am a certified Arborist but I refer a tree service for consulting work and deep feeding and some other technical work.

    I got a referral from a lawn site member Bill from Inspired, we are doing a clean up for that woman and she will likely become a regular maintenance client. I suggested that she would benefit from a fertilizer injector and she should have Bill install it. We have installed plenty of injectors but irrigation is his niche and she is his referral. I can't expect him to refer me work if he never hears from every client he refers me to again. You can't be greedy.

    I also network with several different groups, each one puts me in contact with another entirely different group of people. Here is a small list
    • Cub Scouts/Boy Scouts
    • Remodel Contractors
    • Irrigation Specialists
    • Lighting Specialists
    • L/S Contractors who don't do maint
    • Hard-scape Specialists
    • Municipal garden
    • L/S designer association
    • L/S architects
    • Small nurseries
    • Realtor groups
    • BNI

    Volunteer your time and get involved... and use you imagination!
  6. tradeyouraccounts

    tradeyouraccounts Banned
    Messages: 343

    A website is an absolute must, offer a decent service and support. Has anyone ever sponsored a local school sports team or something like that and got your business on their shirts and the like? Has it paid off to get local accounts?
  7. GreenI.A.

    GreenI.A. LawnSite Silver Member
    Messages: 2,131

    Some of the things that work best for me is referal programs and clover leafing. For fertilization I offer $20 off for each referal once the new customer compleates there 3rd service, the new customer also receives $20 off there new service as well. I have a real estate agent that hired me this fall. He has already given me enough referals that next season will be just about free for him. For irrigation I do a free start up and winterizing for each successful irrigation referal. When ever we are at a job we clover leaf the neighboring houses.

    One of the most sucessful methods for me has been advertising thru the local little league. I fertilize the fields for them and I get an outfield sign. i also get an ad in the program that get handed out at every single little leage game. My cost is a $500 yearly credit for each field I have a sign on.
  8. topsites

    topsites LawnSite Fanatic
    Messages: 21,653

    Throw fertilizer at it, water it good.

    Uhm, no thank you, I have FB but I definitely don't want to be seen that way.

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