Best way to steel customers?

Discussion in 'Starting a Lawn Care Business' started by WHIPPLE5.7, Dec 25, 2007.

  1. WHIPPLE5.7

    WHIPPLE5.7 LawnSite Senior Member
    Messages: 958

    There are some accounts I'd like to have that some of my competitors currently hold but these guys have weaknesses and flaws. How can I get a customer to realize they should use me instead? Most of them just don't want to let someone go because they have had them for so long and are afraid of change or hurting feelings. I can't believe some of these LCOs. Most are not registered or insured and use ZTRs on small and soft soil yards leaving the yard looking like a Freightliner just drove through it. Even if they are alittle cheaper it still looks terrible having 4" inch deep tracks all over. Are the customers really that ignorant as to just keep having these guys come back. I've talked to many of them about switching and they just won't.
  2. carcrz

    carcrz LawnSite Silver Member
    Messages: 2,085

    All you can do is offer your services. Loyalty is something that is greatly appreciated in my book. There's always someone out there that "can do it better than your current guy".
  3. J&R Landscaping

    J&R Landscaping LawnSite Fanatic
    Messages: 5,095

    Well said! I agree!

    You have to find a way to stand out in your regional market so people will see the difference between you and your competitors. The only thing I can stress here is quality work and NO LOWBALLING!
  4. freddyc

    freddyc LawnSite Senior Member
    Messages: 578

    Maybe you can offer other services than the competitor, such as ferts, shrub trimming, tree work, gutter cleaning....?

    If the customers are satisfied with their current guy then its likely they won't switch. You have to off something they're not getting now becuase from what you say, if quality is already not that great then they should already be looking for another LCO.

    Maybe they need some landscaping but haven't thought of it??
  5. topsites

    topsites LawnSite Fanatic
    Messages: 21,653

    Way I see things is no matter how good I think I am still I am no better than anybody else, so don't take another man's work.
    Don't do it, all I gotta say.

    You never know, there might be a reason they're doing sub standard work :laugh:
  6. MJS

    MJS LawnSite Bronze Member
    Messages: 1,316

    haha, I know what you mean (it happened to me). Ever tried to mow around a jungle of honeysuckle? There was a reason the other guy was doing such a crummy job.

    On the other hand, it never hurts to see if you can do things better than the next guy; sometimes you can.
  7. mowtivations lawncare

    mowtivations lawncare LawnSite Member
    Messages: 20

    Personally i dont want to STEAL anyones customer. If my work ethic and results impress them enough to want to go with my services instead, i'm all for it, but to blatantly try and steal a customer is setting yourself up for the same thing to happen to you. karmas a bytch. good luck. But when the shoe is on the other foot, you'll realize stealing customers is a two way street.
  8. CNYScapes

    CNYScapes LawnSite Senior Member
    Messages: 916

    Dont be so desperate. There are many more customers out there.
  9. LindblomRJ

    LindblomRJ LawnSite Silver Member
    Messages: 2,570

    That is the best advise here. Quality and relibility will sell be far better than being the cheapest price - to your down fall or undercutting the competetion to gain an advantage.

    The Wal-mart principle is good for wal-mart and retail... Not a service business.
  10. Az Gardener

    Az Gardener LawnSite Gold Member
    Messages: 3,899

    Well said. This isin't the pirate green industry website, come here and learn how to lie cheat and steal your way to fame and fortune. Your words "how to steal someones else's accounts".

    You will find it hard to take good clients from another company especially if you are telling them you do better work. In essence you are telling them they made a bad decision to hire their current company. It is hard enough for people to make that decision on their own when you try and push them one way they will automatically go the opposite direction, it's human nature.

    I hope you fail miserably, I just posted this to display my superior intellect. Merry Christmas.

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