There have been many posts about itemizing the (marked-up) cost of products in a proposal vs. submitting a non-itemized bundled proposal. Most of us favored the bundled proposal. But there's a problem. . . There's a rapidly growing trend that sees homeowners less and less willing to let anyone in the supply chain add mark-ups to products they purchase. They wonder, why should I pay A + B when A is the real price, and B is the contractor's product mark-up? It's very easy for them to search online and find (what they assume) is less than retail price and they're savvy enough to know the contractor gets a discount from that. They're very willing to pay for design and installation, but if they think the proposal is being fattened by product mark-up then they suspect they are being overcharged. This kind of thinking is not new, but savvy business forecasters predict that this thinking is becoming the norm and that homeowners are becoming much more aggressive and smart in searching for lowest-possible prices for everything they buy. Now, I'm not ready to suggest a departure from a fully bundled quote. But has anyone considered itemizing products at a lowest-advertised-price, then providing a bundled quote for design and installation? Design and installation are the areas where you can make a case for prices based on your unique values as a company. Like it or not, lighting designers are not fixture salesmen, and the days when they can expect to extract a profit from products are probably numbered. Thoughts?