Billboard Advertising?

Discussion in 'Heavy Equipment & Pavement' started by icex, Mar 28, 2011.

  1. Bleed Green

    Bleed Green LawnSite Bronze Member
    Messages: 1,533

    There is a landscaper around here that has billboards all over town. I would say its effective, anything that gets your name out there is good.
  2. Bleed Green

    Bleed Green LawnSite Bronze Member
    Messages: 1,533

    well to be honest most drivers are usually focused on their radio, cell phone, cd player, other ppl in the car.....and then oh ya driving. But a good catchy sign or an ad for something that people are needing or are interested in can always catch someones attention.
  3. ksss

    ksss LawnSite Fanatic
    Messages: 7,170

    The effects of this are much larger than someone seeing your ad on a billboard and calling it right away.

    It goes to name recognition, it shows success, it increases you brand value. I have people tell me all the time that they see my trucks all over town. I have had 3-5 trucks over the years with my name on them. Hardly a lot compared to the 80-100K people who live in my primary service area. But if your ad looks good and is eye catching people will remember it.

    People will see the ad on the billboard and when they need something done and they start researching who to call they then see you on the net or in the yellowpages you will get the call. They will (maybe not even conciously) remember your ad or it will appear familiar and you get the call.

    If you can get a billboard that cheap I would do it in a second.
  4. Digdeep

    Digdeep LawnSite Bronze Member
    Messages: 1,840

    A billboard can be a good element of the marketing "Rule of Seven"- a prospect needs to see or hear your marketing message at least seven times before they take action and buy from you.

    Of course you shouldn't just rely on a billboard, and KSSS is correct that it's all about your "brand awareness and equity".

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