Billy Goat Industries Welcomes Diy Network

Discussion in 'Sponsor Announcements' started by Michael J. Donovan, Feb 23, 2007.

  1. Michael J. Donovan

    Michael J. Donovan Head Moderator, Online Communities Staff Member
    Messages: 3,951


    Lees Summit, Mo.—DIY, the popular how-to cable television network, traveled to Billy Goat Industries on November 28th, 2006 to capture video of The Force™ Wheeled Blower and tell the story behind the product for a new series called Cool Tools.

    Known for capturing extraordinary or fascinating stories, DIY Network melds story driven entertainment with “wow” factor programming creating opportunities to build consumer awareness and brand loyalty among mainstream America.

    The Force™ was unleashed in April 2006 and has created quite a buzz in the marketplace. The product, made from reinforced resin, can move a 42-pound cinder block several feet across concrete. When DIY Network Exec.’s saw video footage of The Force™, their immediate response was, “Cool Tool!”

    The Cool Tools episode featuring the Force Wheeled Blower will air in the spring of 2007.

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