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Borchures...Show Your Stuff

Discussion in 'Starting a Lawn Care Business' started by Slcareco, Sep 1, 2008.

  1. Slcareco

    Slcareco LawnSite Senior Member
    Messages: 682

    Hey I was looking for example brochures for landscape maintenance ....does anyone have some to put up and show?? Thanks!
  2. MowHouston

    MowHouston LawnSite Bronze Member
    Messages: 1,012

    Not a lot of guys use brochures. More like door hangers or post cards. Sometimes paper flyers.
  3. Jeff Tracey Enterprises

    Jeff Tracey Enterprises LawnSite Member
    Messages: 104

    Houston, were can you get cheap or reasonably priced door hangers because I googled Cheap door hangers and Holy $hit those things aren't as cheap as I figured and was hoping they would be.
  4. MowHouston

    MowHouston LawnSite Bronze Member
    Messages: 1,012

    I personally wouldn't know. I only advertise online. Try doing a search or starting another thread about it. Other guys do use them.
  5. Slcareco

    Slcareco LawnSite Senior Member
    Messages: 682

    guess thats why theres no response to my thread lol thanks...guess im on my own.. maybe you can help with my ques tho.... when trying to shortly explain a service say like core aeration should I just define it? or say when it should be done? how, why

    I want to try and keep it short and sweet but give the potential client an idea of what each service is...thanks.
  6. MowHouston

    MowHouston LawnSite Bronze Member
    Messages: 1,012

    If you are doing a brochure, then yes, you could, briefly explain the aeration process as well as when the service is offered.

    If you are doing a door hanger, then short and sweet is the way to go. Just mention that you offer the service.

    However, I wouldn't try to use the brochure in place of the door hanger. It seems to me that you would use a brochure with all of your addon services to customers that you already have and trying to upsell to.

    If you are seeking customers, go with a postcard or door hanger or other forms of advertising. People dont want a whole book to read when they dont even know you in the first place :) ... All you need is something that looks professional and gets your image to the customer and make them want to call. From there you can upsell and hand them a brochure during their first service or something.

    STRINGALATION LawnSite Senior Member
    Messages: 777

    i agree 100% plus brochures cost way more and for what you will pay for say 1000 brochures you could probably get 10000 post cards.
  8. UpNorth

    UpNorth LawnSite Member
    from NE,US
    Messages: 210

    Hers mine. As you can see it is a tri-fold. The first image from right to left is... inside panel, outside back, and front cover. Second image is the inside when open, and is vertical as opposed to the traditional horizontal.

    I had it made so I can mail it if needed. But usually just put it in an envelope if Im mailing out an estimate.

    I really feel if you are selling a years program like I do, a customer needs to see what they are getting. Usually a customer gets multiple estimates, and I want them to be certain they are comparing apples to apples.



    STRINGALATION LawnSite Senior Member
    Messages: 777

    nice brochure
  10. mdvaden

    mdvaden LawnSite Bronze Member
    Messages: 1,946

    My choice was more of a color flyer than a brochure because I like the way the full sheet stores in a file sleeve.

    The internet has kept me fairly busy lately, so I don't distribute many of these pages.

    Will probably make a point of passing them out at homes bordering where we work.

    The page is laid-out just like the one below, but the text is substantially different, although in the same spot on the sheet. This is just a screen shot of the old .pdf file when I started thinking about it.

    advertise copy.jpg

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