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Discussion in 'Starting a Lawn Care Business' started by LawnPatrolNY, Jul 20, 2012.

  1. LawnPatrolNY

    LawnPatrolNY LawnSite Member
    Messages: 12

    hey guys i am new to the landscaping scene, i do have a few weekly clients and have done a few mulch jobs, but the problem i have is probably real common

    since it is already late july and most of us are dealing w a dry season...

    is it worth promoting my new business at all for the rest of this year?
    if i do, is it likely that anyone will call me?
    or should i just wait til next year?

    right now my cost are minimal but i am in the process of becoming legit so i dont want to fall behind and start handing money out from my pocket.

    Any thoughts on this ? thanks
  2. chagh2.0

    chagh2.0 LawnSite Member
    Messages: 144

    you should not let this dry weather we are having, stop you from promoting your business.
    Fall is around the corner as well as other serves like weeding pruning and so on my point being in this biz you just have to put you self out there.

    A Man that never takes a chance never had one
  3. Dave does lawns

    Dave does lawns LawnSite Senior Member
    Messages: 257

    My experience at this time of year is that most of those in need of lawn care at this time of year fall into 2 categories.
    1. Those that no one else wants to work for.
    2. Those that either fired their last guy, or the last guy stopped showing up.

    If its the latter then great. What I would do is advertise as cheap as you need to assuming cash is tight, not to necessarily get a new customer now but to at least get your name in potential customers head, so that when the time comes, ( SPRING) they know who to call.
  4. GreyFlames

    GreyFlames Inactive
    Messages: 90

    People tend to be away during the summer vacation season. Response rates for lawn care advertising drops off during this period and picks back up around labor day.

    This does not mean you should do nothing.

    1) Up-sells to existing customers for services that are specific to this time of the year. For example. Grub control, mulch dyeing, weeding...
    2) Remind customers about your Customer Referral Program. As they will be with friends and family during this vacation period they have a greater opportunity to spread the word about your business.
    3) Put your business cards on local bulletin boards. at local super markets, town common areas, local convenience stores, small restaurants like pizza.
    4) Work on Professional referral relationships. local nurseries and complementary service business owners.
    5) Work on your website by putting up some educational articles and making sure it is clean and professional.

    You should focus on things that have a long life span and recurring dividends.

    Hope this helps, Good luck.

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