I have used a direct mail service in the past for marketting but am wondering if anyone has done bulk mail on their own. I can print card stock postcards on my printer, and have priced out cost of ink and ppaper and everything. My bulk mail service will sell me the customer list they have used with my requested demegraphics, such as property values, home owner income etc.., the way i figure it the cost to purchase the list will be met after 3 or 4 mailings if I do them my self. My question is, where do you start to do bulk mail, if you are not going thru a service provider? I will have everything all set other than the printed stamp, how do I go about this? the main reason I want to do this on my own compared to continuing with the service is that I want more control over which neighborhoods get certain mailings for different services at different times. I plan to spend this season fine tuning my marketting to see exactly what works best by tracking everything mailer and recording the return rates Any hel to push me in the right direction would be great!!