Eureka guy: As you can tell, we all would like to help you. Give us some clarifications. Being a journalism/english major, I was taught to "think clearly to write clearly." You sound too emotional to lay this out for us.
You said that 90% of your income is from maintenance. Is that separate from your mowing? Or is the mowing part of the maintenance?
As best as I could tell your mowing accounts earn you about $1700 a cut.
Are they all weekly?
You said a phone book ad generated 25-30 calls a year and you close half of them. Are these mowing, or trimming, or mulching, or new installs?
I don't think we understand why these 40 mowing jobs are taking 3 to 3 and half days if most of them are at $35 level. And how you are working 14 hours a day?
Good luck. I've been in business for 26 years and the last two seasons have been the biggest challenge business-wise that I have ever encountered.
You said that 90% of your income is from maintenance. Is that separate from your mowing? Or is the mowing part of the maintenance?
As best as I could tell your mowing accounts earn you about $1700 a cut.
Are they all weekly?
You said a phone book ad generated 25-30 calls a year and you close half of them. Are these mowing, or trimming, or mulching, or new installs?
I don't think we understand why these 40 mowing jobs are taking 3 to 3 and half days if most of them are at $35 level. And how you are working 14 hours a day?
Good luck. I've been in business for 26 years and the last two seasons have been the biggest challenge business-wise that I have ever encountered.