I'm buying a 20 year old Lawn Service Co. with 80 residential accounts from a man retiring. I am already in the business under another DBA name. He thinks I should keep his Company name and just change billing address for "smooth transition. I'm thinking of sending a letter to all the customers and just tell them (the truth) I'm buying the Company from Joe and please make payment to (my company) and mail check to my address. I feel it's better to tell it like it is because the customers are going to know anyway. Any advise? Thanks in advance.