Business name

Discussion in 'Starting a Lawn Care Business' started by Luke Walker, Jan 27, 2019.


Would you stay with Above Average Lawn care

  1. Yes

  2. No

Multiple votes are allowed.
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  1. Luke Walker

    Luke Walker LawnSite Member
    Messages: 5

    The reason I am posting this is because I am in the process of starting my own business. I did not choose to use my name because I see and feel like everybody does that in my area. I went with the idea of Above-Average because I always I want to keep my work above the average fly by "lawn care guy." My only concern with this name, which has been brought to my attention by a couple of friends, is that the word average could be what would stick in people's minds. I'm trying to get some input please before going into the process of filing with the state, creating a logo, and other things.
    Last edited: Jan 27, 2019
  2. Matthews Lawn Care

    Matthews Lawn Care LawnSite Silver Member
    Messages: 2,613

    I’m not a fan of Above Average lawn care. Just sounds generic.

    A name that keeps popping in my head lately has been Trimmer Time Lawn Care.

    Just do a brainstorm session. Picture what you want your biz to look like. Then write down how you’d describe it to a blind person. Put some of those words you used to describe your biz together to form a name that sounds good.
    Mownmachine144 and Spartan57 like this.
  3. OP
    Luke Walker

    Luke Walker LawnSite Member
    Messages: 5

    Thanks for the reply.
  4. Koehn's Lawn Service

    Koehn's Lawn Service LawnSite Senior Member
    Messages: 882

    If your going to be the best be better to call it above the rest or something unless you are thinking you will just be a little better than the average lawncare just thinking
    North Idaho Dream likes this.
  5. LawnSite Fanatic
    Messages: 5,930

    Luke, the force is with you!

    I agree with doing brain storming.
    Unless you have a deadline, take a little time on it.
    Don't be like the parents who named their kid Paul Enis.
    P.Enis on all his paperwork for life.Good god !
    That is a real name btw.
    Also depends on what type of customers your going after.
    Residential, Commercial, Industrial.
    Something dependable, trustworthy,
    Or something more official.
    "Lawncare specialist"
    "Pro-Care landscapes" P.C.L.
    "Environmental Lawns"
    "Green Envy Lawncare" G.E.L.
    Brainstorm away.
    Do not put the word average in your name.
    C+ is above average. Not a huge selling point.
  6. OP
    Luke Walker

    Luke Walker LawnSite Member
    Messages: 5

    Thanks for the replies! I appreciate your feedback as it is showing me that my speculations on the name were correct. Since I am choosing this as a career so I am wanting to make sure I do it right the first time so I won't have the hassle down the road of changing my name with the state. I will be doing some brainstorming for sure.
    hort101 likes this.
  7. TPendagast

    TPendagast LawnSite Fanatic
    Messages: 16,099

    Above average says “not good enough” or “run of the mill”
    Why not just say “quality lawn care” or something similar
    Doc8406 likes this.
  8. AlohaMowing

    AlohaMowing LawnSite Member
    Messages: 247

  9. eggy

    eggy LawnSite Bronze Member
    Messages: 1,221

    How about Luke Walker lawn and landscape.. make sure people know who you are and can find your contact info.. don’t fret over the name...
  10. AlohaMowing

    AlohaMowing LawnSite Member
    Messages: 247

    Or . . . Luke "Sky" Walker lawn and landscape

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