1. Maintaining Company Culture During Stressful Times

    How do you maintain a positive company culture during a time of social distancing, economic uncertainty, and health worries? Click here to learn more.

    Dismiss Notice

Business Name

Discussion in 'Starting a Lawn Care Business' started by mjadams122, Jun 26, 2020.


Which business description sounds the most professional?

  1. Lawn Maintenance

    1 vote(s)
  2. Lawn Services

    4 vote(s)
  3. Lawn Solutions

    2 vote(s)
  4. Lawn Care

    2 vote(s)
  1. mjadams122

    mjadams122 LawnSite Member
    from Chicago
    Messages: 4

    Just looking for your guys opinion , thanks
  2. BigJlittleC

    BigJlittleC LawnSite Fanatic
    from Chicago
    Messages: 8,264

    Why not use them all?

    Chicago lawn care maintenance service solutions.
  3. sll408

    sll408 LawnSite Member
    Messages: 10

    What exactly are you doing? Just mowing?
  4. AlohaMowing

    AlohaMowing LawnSite Senior Member
    Messages: 434

    I question whether the focus on "Lawn" is wise. Even if you have no plan for ever doing anything other than lawn maintenance, service, solutions, or care, that might change. You might want to do power washing, snow plowing, clean up crime scenes or after fires, or any number of things. Having an established brand that could adapt to other types of work could be beneficial.

    For example, when I need excavation work beyond my capabilities I call on a guy who operates under the name Leonard's Auto Repair. For as long as I have known him he has been exclusively an excavating contractor, but somewhere in his distant past must have had an auto repair shop. He probably slowly shifted from one trade to another and now finds himself stuck with the unfortunate business name.
    zlandman likes this.
  5. BigJlittleC

    BigJlittleC LawnSite Fanatic
    from Chicago
    Messages: 8,264

    I didn't know you couldn't change your name or even add a DBA to your old name if you so choose.
  6. Andrew H

    Andrew H LawnSite Gold Member
    Messages: 3,206

    In Meatchicken you can, we did.
  7. BigJlittleC

    BigJlittleC LawnSite Fanatic
    from Chicago
    Messages: 8,264

    I'm sure it's an option in every state.
    zlandman likes this.
  8. AlohaMowing

    AlohaMowing LawnSite Senior Member
    Messages: 434

    Of course one can make such a change, but when a brand has been established over a period of years it may be difficult to give up that identity. And a person may think that they are just taking a one time job out of their origininal line of business, but then take a couple more, and in a few years wake up to realize that the original business is just a minor sideline.

    It is not unusual for corporations to change their names, possibly due to mergers, aquisitions, confusion with competing business names. One example would be Exxon which evolved from what had been Standard Oil Company of New Jersey.

    My point is just that when starting out and selecting a business name it should be considered whether to indicate a specific line of work in the name rather than a more generic name. Those who operate as a mobile business are more likely to shift their focus than would someone operating as a brick and mortar business. The value of a business identity and the goodwill attached to it can be significant, possibly the most valuable asset the business has.
    JFGLN likes this.
  9. zlandman

    zlandman LawnSite Bronze Member
    from Ohio
    Messages: 1,203

    My original name had "landscaping " in it. Soooo many people asked me to do landscaping which I've gotten out of because I'm over the hard labor. Landscaping requests have dropped significantly as a result of dropping the word.

    Yep, any business can register a DBA as far as i know.

Share This Page