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business plan questions what would you add?

Discussion in 'Business Operations' started by Team Gopher, Feb 11, 2005.

  1. Team Gopher

    Team Gopher LawnSite Platinum Member
    from -
    Messages: 4,041

    What would you add to these business plan questions?



    Business Description
    - Give a one paragraph description of your business.
    - Where is your business located?
    - What services does your business offer?
    - What value does it add to the marketplace?

    Management Abilities
    - What are your qualifications?
    - How will your experience contribute to the success of your business?

    Business Strategy
    - What are the key strategic opportunities you have identified in your marketplace?
    - How will your business take advantage of these strategic opportunities more effectively than your competition?
    - How do you intend to maintain your competitive edge?
    - Describe the key challenges you face and how will you overcome them?

    Legal Structure
    - Will your business operate as a sole proprietor, partnership, corporation or an LLC?
    - How will your legal structure decrease your business's exposure to risk?

    Financial
    - How much will you personally invest in your business?
    - How much money are you seeking from banks?
    - How much money are you seeking from private investors?
    - How long until you plan to break even?
    - How long until you plan on making a profit?
    - What will your start-up costs be? Be specific, describe each and the cost.
    - What is your sales forcast for each month of the entire year? List each month's goal.
    - What will be your operating expenses? Be specific, describe each and the cost.
    - What will your fixed costs be? Be specific, describe each and the cost.


    Mission Statement
    - What is your business?
    - How will your business succeed?
    - What values are important to your business?
    - How does your business improve the lives of your customers' and employees'?

    Marketing Slogan
    - What is your marketing slogan?

    Market Analysis
    - What are the positive NATIONAL trends that will affect your business?
    - What are the negative NATIONAL trends that will affect your business?
    - How will you take advantage of the positive trends and deal with the negative trends?

    - What are the positive REGIONAL trends that will affect your business?
    - What are the negative REGIONAL trends that will affect your business?
    - How will you take advantage of the positive trends and deal with the negative trends?

    - What are the positive LANDSCAPE INDUSTRY trends that will affect your business?
    - What are the negative LANDSCAPE INDUSTRY trends that will affect your business?
    - How will you take advantage of the positive trends and deal with the negative trends?

    Customer Analysis
    - Who are your target customers? (age range, education level, occupations, average home value)
    - What do your customers want?

    Competition Analysis
    - Who are your competitors?
    - How many employees do they have?
    - What is their estimated sales volume?
    - What services do they offer?
    - What is the quality of their product?
    - What is the price range of their product?
    - Who are there customers?
    - What are their strengths?
    - What are their weaknesses?
    - Are they a direct or indirect competitor?

    Labor
    - How many employees will you start with? Full or p/t?
    - What will the hourly labor wage paid to employees be?
    - What will your total annual labor hours be?

    Equipment
    - What equipment will be needed?
    - How much will it cost to obtain this equipment?
    - Where will you store the equipment?
    - How much will it cost to store the equipment?

    Advertising / Promotion
    - How will you advertise or promote your business?
    - How much will you spend doing each per year?
     
  2. promower

    promower LawnSite Bronze Member
    Messages: 1,233

    Good post. Dont think I have much to add to that, actually theres a few you mentioned that I will add to my own. Thanks Gopher
     
  3. procut

    procut LawnSite Bronze Member
    Messages: 1,852

    I think what you have would be more than sufficient.
     
  4. Team Gopher

    Team Gopher LawnSite Platinum Member
    from -
    Messages: 4,041

    Thanks promower and procut,

    I will post more to this in the future if I get any further feedback.
     
  5. LB1234

    LB1234 LawnSite Gold Member
    Messages: 3,208

    What books are you getting this information from? It would be nice to reference them.
     
  6. LLCO

    LLCO LawnSite Member
    Messages: 55

    Good stuff here.. I do not see proforma financials and a 5 yr plan which are all pretty standard.

    What is your thoughts on the best way to gather the competitive information?
     

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