I mentioned this idea a few months ago, and decided to try it out for a current prospective client. They have 5 Vista aluminum lights and a 300 watt transformer. After discussing the front and back zones, and their budget, they said they want either just the front or just the back. Three of the Vistas are downlight glares, and it's hard telling people I need to pull out their old stuff, and that I have no use for it. So, on my proposal, I included pricing for each zone, plus a buy-back incentive if they go with both zones at the same time: I will trade three new Unique down lights (which they liked very much in the demo) for their 5 Vistas and their transformer. (The down lights are valued/equated with my installed rate). For me, the benefit includes not leaving their vista "glares" up, plus avoiding multiple service issues. They loved the demo, so I hope the incentive helps. I'll post response. I am working on my next postcard ad, which I'm thinking of promoting a buy-back or trade-in. The real question is, how much of our potential market is there with people hating their current crappy install, but dragging their feet to call us, since they already spent money on what they have? I don't know about you guys, but bad installs (aesthetically and technically) are everywhere around here!!!! The campaign would highlight the benefits of a niche lighting specialist, and offer the buy-back/trade-in. Here's some ideas: 25 bucks per fixture, up to 10 fixtures (malibu/consumer stuff excluded), and a $75 credit toward a new transformer (1 trans trade-in per customer). I can even go with the energy savings/efficiency factor, with Unique's new 24v system. "Trade in you old transformer for a new, state-of-the-art 24V system, and save up to 20% on energy use." I may need a larger postcard. You can't recycle cast aluminum, can you?