We've all had education and fun with ML's and HR's 1500/zone system. But my question is are their people in your neighborhood who would pay for a great sprinkler system? I know here in DFW Mike and Hank could keep their business model and price. We have people I dare say many that are looking for great contractors in any field and love bragging about what their guy did. I install tree zones for an arborist that I promise you is making a fortune. When I asked him if he needed a price he laughed and said "make sure I can brag about you". For me being great at service is a piece of cake. Trying to be great at installs even though I had the knowledge was not something I could pull off because I didn't have the whatever it is that allowed me to believe i deserved top dollar. I realize not all areas support those kind of numbers but I'm curious how many contractors see that potential in their area and just can't seem to pull it off?